MIS SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문)

MIS SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문) [MIS] SPA 브랜드-ZARA, UNIQLO, GAP 성공 사례(영문).docx 목차 A. Summary B. SPA 1. The concept and background of SPA 2. Type and characteristic of SPA (1) Maker type’s representative brands (2) Retailer type’s representative brands (3) Comparison maker and retailer 3. Successful example of SPA ZARA (1)Zara and Success (2)Zaras secret UNIQLO (1)UNIQLO? (2)History of UNIQLO (3)Successful project in UNIQLO 4. GAP move to C. Q & A D. Reference   본문 Ⅰ. Introduction- Zara Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer. The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success that’s beating the pants off the competition, and it has turned the founder of Inditex, Amancio Ortega, into Spain’s wealthiest man and the world’s richest fashion executive. 1-1.Why Study Zara? Zara is undergoing one of the fastest global expansions the fashion world has ever see, opening one store per day and entering new markets worldwideㅡseventy-three countries so far. Zara is called “the most innovative and devastating retailer in the world. The Z-day, the twice weekly inventory delivery to each Zara location that bingsin the latest clothing lines for women, men, and children. 본문내용 (1) Maker type’s representative brands (2) Retailer type’s representative brands (3) Comparison maker and retailer 3. Successful example of SPA ZARA (1)Zara and Success (2)Zaras secret UNIQLO (1)UNIQLO? (2)History of UNIQLO (3)Successful project in UNIQLO 4. GAP move to C. Q & A D. Reference Summary Ⅰ. Introduction- Zara Understand how Zara’s parent company Inditex leveraged a tech 참고문헌 1.Ailawadi, K.L., Borin, N., Farris, P.W ,Journal of Retailing, VOL.71 NO.3 pp211-48, P.W.(1995), 2.Liz Barnes ,Fast fashion in the retail store environment, Gaynor Lea-Greenwood 3.M.G. McEachern, A. Jeffrey “The influence of ethical trading policies on consumer apparel 8.purchase decisions:A focus on The Gap Inc”,H. Iwanow 4.McGoldrick, Retail Marketing, McGraw-Hill Education, Maidenhead , (2002), 5.Palgrave, Hampshire, Jackson, T., Shaw, D,Mastering Fashion Buying and Merchandising Management, (2001), 6.Robert J. Mockler, “GAP International: A Specialty Apparel Retailer”, St. John’s University 7.Gap (clothing retailer),Wikipedia, The Free Encyclopedia. 6 May 2006, 07:44 UTC.(7 May 2006) 8.Dana ,Gap to Slash Its Store Count. The Wall Street Journal, Mattioli, (October 14, 2011). 9.First Uniqlo Singapore outlet to open on Thursday. Channel NewsAsia (2009-04-06). Retrieved on 2011-02-16. 10.Perton, Marc. (2010-04-20) Uniqlo Paying Record $300 Million For Fifth Avenue Spot. The Consumerist. Retrieved on 2011-02-16. 11.Sheridan, M., Moore, C., Nobbs, C ,Journal of Fashion Marketing and Management, VOL.10, (2006), 12.Smart Company - Retail, Accessed (22 July 2010) 13.United States Securities and Exchange Commission, 2010 Form 10-K, The Gap, Inc. 14.http://Uniqlo.com(three New Jersey stores were closed on or around September 102007 Uniqlo press release 15.http://www.fastretailing.com/eng/group/news/1105101700.html 16.http://www.gapinc.com/public/Investors/inv_re_storecount.shtml(Full Gap Store Count) 17.http://www.uniqlo.com/us/corp/pressrelease/2011/09/uniqlo_announces_october_openi.html 18.Fastretailing.com, FAST RETAILING CO., LTD, 2011-02-16. 19.글로벌 SPA의 혁신사례와 시사점,대한상공회의소2010,RETAIL CEO REPORT vol.7 20.글로벌 SPA의류 브랜드의 한국시장 진출:Uniqlo와 Zara,2011 21.김주현, ,이상윤,숙명여대 경영학과 대학원생 22.야나이 다다시 유니클로이야기 가와시마코타로지음 양영철옮김 비즈니스북스 2010 23.한태임,,패스트 패션(fast fashion)의 특성과 디자인 경향 연구,이화여자대학교 하고 싶은 말