경제학 레몬이론(Lemon market theory)(영문)

경제학 레몬이론(Lemon market theory)(영문)

[경제학] 레몬이론(Lemon market theory)(영문).pptx

목차 Definition and Explanation Origin Dependent and Independent Factors Empirical Article in the Information System Literature 본문 1. Definition and Explanation <Lemon Market Theory> Such market will gradually deteriorate and it might even wholly disappear &#8226;Example : INSURANCE market Potential Customers Better idea and knowledge Insurance Company 2. Origin &#8226;The “lemon” problem was initially posed by Nobel Prize winner ‘Akerlof’ in his seminal article of 1970 &#8226;Empirical evidence : market of used cars 본문내용 ndependent Factors Empirical Article in the Information System Literature 1. Definition and Explanation Market Condition - Impossible to know the quality of a given product before buying it - Sellers knows more about the product than the buyers <Lemon Market Theory> Such market will gradually deteriorate and it might even wholly disappear 1. Definition and Explanation Example : INSURANCE marke