2013년 9월 16일 월요일

국제경영 국순당 러시아 시장진출(영문)

국제경영 국순당 러시아 시장진출(영문)
[국제경영] 국순당 러시아 시장진출(영문).pptx


목차
1.About KOOKSOONDANG
2.Foreign Market : Russia
3.Entry Mode
4.Conclusion


본문
Started as Korea Microbial Research Laboratory in 1970

It holds two-thirds of traditional wine market of Korea


Fermentation Control

controling enzyme activity
help extend expiration date of Makkoli to triple


Raw-rice Fermentation

it doesnt need to steam rice
keeps nutritions from destruction
environment-friendly technology


Seolgangmi
developed rice for brewing

ISO9002


About Russia
▶The formal name is Russian Federation, and Russia borders many other countries from Far East Asia to Eastern Europe.
▶Because of various geological structure and spaciousness territory Russia has all kinds of resources, but large country and diverse races make it hard to integrate unity ofthe nation.
▶ After the collapse of Soviet Union, as a result of effort to change its system to Market Economy System, its economy is recovering from 1999.


▶ The economic growth that Russia experienced from 1999 to 2008 was largely driven by favorable trends in the Russia’s international economic interactions.
▶ By the end of 1999, the Russian government had achieved a degree of financial stabilization as then Prime Minister Primakov instituted measures to cut government spending and increase tax revenues.


본문내용
arket : Russia
Entry Mode
Conclusion

01. About KOOKSOONDANG

Kooksoondang is exporting to 34 countries over the world
Introduction of KOOKSOONDANG


02. Selected Foreign Market : Russia

02. Selected Foreign Market : Russia
About Russia
▶The formal name is Russian Federation, and Russia borders many other countries from Far East Asia to Eastern Europe.
▶Because of various geological structure a
 

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